Roy — Creative Director
Inner West Sydney · Drop 01 Incoming

Roy
Boy
Dry
Goods

Drop 01
Roy's Requirements

Workwear-adjacent streetwear for people who find the rest of it a bit much.

Lazy but alive. Dirty when it counts.

Get Early Access The Drop
Drop01 — Roy's Requirements
LocationInner West, Sydney NSW
RangeTee · Crew · Hood · Chore Coat · Cap
StatusComing Soon ✦
Drop 01 — 2025
Roy's Requirements.

Roy has reviewed the market. Roy has reviewed the couch. Roy has submitted five non-negotiable requirements for Drop 01. We have complied.

👕
Req. 01 / 05
Heavy T-Shirt
$85 AUD
"240gsm minimum. Roy's face on the front. Non-negotiable."
Drop 01
👔
Req. 02 / 05
Crewneck
$140 AUD
"Couch weight. 330gsm minimum. Dropped shoulder."
Drop 01
🧥
Req. 03 / 05
Hoodie
$160 AUD
"Roy's face. Back print. Roy's idea. Roy approved."
Drop 01
🥼
Req. 04 / 05
Chore Coat
$220 AUD
"Heavy canvas. Pockets for things. Roy demands pockets."
Drop 01
🧢
Req. 05 / 05
Cap
$65 AUD
"Must fit a very large head. No exceptions."
Drop 01
Roy Boy Dry Goods — The Archive
The Creative Director At Work.
Roy — Brand Review
Brand Review
Post-field analysis
Roy — Brand Review
Brand Review
Creative direction
Roy — Quality Control
Quality Control
Field testing complete
Roy — Morning Brief
Morning Brief
Pre-couch review
Roy — Strategic Planning
Strategic Planning
Deep work session
Roy — Brand Review
Brand Review
Annual audit

Roy's
List.

Drop 01 is limited. Sign up and you'll hear about Roy's Requirements 48 hours before anyone else.

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✦  Requirements received.

Roy has been informed. He acknowledged this by sighing heavily, repositioning on the couch, and going back to sleep. We're choosing to read that as enthusiastic approval.

You're on the list. 48 hours before Drop 01 goes public.